ITB Asia 2018: Why tour and activity operators should attend

Cy Yambao on 08 October 2018

Travel industry professionals from all over the world are preparing to attend ITB Asia 2018. The most anticipated annual travel trade show in the region, ITB Asia will be held at the Sands Expo and Convention Centre at Marina Bay Sands in Singapore from October 17 to 19. 

Whether it’s your first time participating or whether you’ve been a regular since Asia’s premiere industry event first launched in 2008, there are a number of reasons why attraction, tour and activity operators should attend. 

Participate in Asia-Pacific's largest travel industry event


Now in its eleventh consecutive year, ITB Asia remains the largest travel trade show in the region. The annual three-day event is organised by Messe Berlin (Singapore), and supported by the Singapore Tourism Board and the Singapore Exhibition Convention Bureau. It gathers hundreds of Asia-Pacific’s leading travel companies and small-to-medium-sized enterprises, as well as international buyers covering the leisure, MICE, and corporate travel markets.

Last year, the show recorded its highest ever exhibitor rebookings and continues to receive regular support from Asian markets, and attracting new interest from destinations such as Greece, Turkey, Mongolia, Finland, Norway, and Iceland. 

Meet existing and new potential partners


Participating in a trade show always results in the opportunity to broaden your network, forging stronger relationships with your current business contacts and creating new opportunities with potential partners. In fact, 32.4 percent of the show’s previous attendees consider networking as the main objective of their visit.

Stay informed with the latest trends, insights, and industry practices


ITB’s series of seminars and workshops provide an opportunity to learn from more than 200 speakers from the biggest brands in the travel industry as they share their knowledge on a wide range of topics such as destination marketing, cruise, Muslim travel, payments, and innovations in travel technology.

The conference is comprised of keynote sessions, interviews, fireside discussions, debates, product demos, and more. For your reference, the complete programme can be accessed here.

Expand your reach across new markets


ITB Asia is also renowned as the most international  travel trade show in the region, with over 113 countries represented. While the majority are based in Asia, there are also exhibitors and buyers from Oceania, America, Europe, Africa, and the Middle East—the whole world!

Discover technology innovations to help scale your business


With 23.6 percent of ITB Asia attendees expressing great interest in travel technology, it’s clear just how important digital solutions are to the travel industry, and even more so for the Asian attractions, tours and activities market.  

Find out how you can automate your business with Xplore,  a unique booking system and channel manager designed by BeMyGuest especially for Asia’s attractions, tour operators, and activity suppliers. 

Email us to book an appointment, or just come visit the BeMyGuest team (booth B27) in the Digital Hub at ITB Asia 2018.

Look forward to seeing you there, and have a great show!

About the author

Cy Yambao
Cy is a journalism graduate who began her career writing for a local home and design magazine. Her focus today is within marketing and communications as part of the team at BeMyGuest. She loves travel, discovery and exploring off the beaten path, and is a passionate fan of K-Pop.