Ctrip awards BeMyGuest as 'Best Strategic Partner 2016'

on 28 March 2017

Singapore and China, 28 March, 2017 -The Asian attractions, tours and activities travel technology provider BeMyGuest has recently been awarded ‘Best Strategic Partner 2016’ by China’s largest online travel agency Ctrip at its annual partners’ conference, the China Travelers’ Forum and the International Tourism Industry Summit 2017.

The annual event is organised by Ctrip for its top partners, where multiple topics such as its strategies for the upcoming year and trends in tourism industry are discussed.

BeMyGuest’s recognition has been the result of its strategic focus on the Chinese outbound market, through its customised approach in terms of technology, products and customer service. BeMyGuest’s B2B strategy through its proprietary attractions, tours & activities technology, has been aligned with China’s current ‘Internet+’ and ’Tourism+’ initiative”, and Ctrip’s internationalisation strategy.

General Manager of Ctrip’s Activity Business unit, Fang Hongfeng, said: “We are very glad to see international companies like BeMyGuest growing from strength to strength through its partnership with Ctrip. We hope more overseas tourism companies can offer Chinese tourists higher standard and quality tourism products and services like BeMyGuest. Meanwhile, we look forward to deepening our partnership with BeMyGuest through more comprehensive and in-depth cooperation as part of Ctrip’s internationalisation strategy, together better serving the large travel market, and making travel happier.”

Clement Wong, CEO of BeMyGuest said: “We feel very honoured by this award, which has provided further validation to what both Ctrip and BeMyGuest have achieved together thus far. This encourages us to strive to even greater heights in terms of strengthening our strategic partnership with Ctrip.”

Ctrip’s tours and activities platform first completed its API integration with BeMyGuest in the second half of 2015. Through this integration, BeMyGuest’s Asian attractions, tours and activities products, such as attraction tickets, local events, unique experiences and day tours can be booked seamlessly through Ctrip’s channels, such as websites and mobile apps.

The integration has provided many small and medium-sized local attractions, tours and activities operators in Asia with real-time connectivity, instant booking and access to extensive online distribution, many of these local operators are receiving bookings through online distribution for the first time.

The stringent requirements set by BeMyGuest’s distribution partners, have also led local operators to improve their service and product quality levels significantly, as well as to optimise their offerings for online conversion. Today BeMyGuest’s database includes over 22,000 attractions, day tours and activities products from more than 4,000 direct suppliers.

BeMyGuest’s technology solutions include Multilanguage API, Agents Marketplace and Whitelabels for distribution partners and Content, Inventory and Revenue Management Systems for suppliers.

2016 was a major milestone year for BeMyGuest, being listed by Fast Company as one of the ‘World’s 50 Most Innovative Companies’, coming in top 5 in the travel category. Additionally, it won the ‘Best Business Innovation’ award at Singapore Tourism Awards 2016, ‘Top Online Travel Agent Partner 2016 award’ from Resorts World Sentosa and ‘2016 Top Supporter’ award from Wildlife Reserve Singapore.